28 April 2008

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GDPA is also responsible for the Lec Commercial brand, providing catering and backbar refrigeration, and is dedicated to producing high quality products for the foodservice industry.

Says Matt Newsome, Marketing Manager of GDPA, ‘Bringing Burco and Lec Commercial together under GDPA makes perfect strategic sense. The brands really complement one another and expand our offering to the foodservice  industry, meaning that customers have one point of contact for both their refrigeration and light duty catering needs.’

Burco, formally distributed by Morphy Richards who are also part of the Glen Dimplex Group, is renowned for its commercial catering equipment. Its products include manual and auto-fill boilers, toasters and coffee makers. All are designed with product innovation and ease of use front of mind.

The Lec Commercial range includes fridges and freezers as well as bottle coolers. Its products are environmentally friendly and HFC-free to reduce energy emissions.

GDPA will be working with Attenborough Saffron, specialists in food service PR, B2B publicity, consumer PR and marketing communications, with immediate effect to push the Burco and Lec Commercial businesses forward and, to drive awareness of GDPA as the umbrella company of both brands.

For sales information please call 0871 222 5118 or visit www.burco.co.uk or www.lec-commercial.co.uk.

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